Starting a blog but not sure where to go? Have one that you haven’t updated in months? Here’s five B’s of Blogging (otherwise known as, ahem, the five Be’s of Blogging) to keep your presence on the internet both relevant and interesting.
1. Be passionate.
There are jobs that people do to pay the bills, and then there are jobs that people love so much that they don’t even feel like jobs. For those that feel like blogging is a “chore,” or a “necessary evil,” you either need to change your attitude or blog about something different. For example, a personal blog should only be about what’s personally interesting to you. I’m good at math – I got a perfect score on the SAT in math and a 5 on the BC Calculus exam when I was in high school, but math doesn’t interest me. I’m good at it, but I don’t care about it, so why would I blog about it?
2. Be informative.
If you’re going to wax political about the state of government, or complain about monopolies in the technology and entertainment world, or even just discuss your favorite TV show… then you should know what you’re talking about. Watch the news, listen to a radio show, read a blog, anything – and of course, Google it. The news changes so fast, that you don’t want to be complaining about something that’s already changed. How dumb will you look if you’re posting about a celeb rumor when it’s already been proven false?
3. Be personal.
Even if your blog is professional or topic-focused, don’t be afraid to remind people that you’re a real person with real thoughts, feelings and experiences. I’ve written a lot here, but the most popular post on this blog was an entry about how I broke my leg playing roller derby. Be you. Because you’re good enough, you’re smart enough, and doggone it, people like you.
4. Be useful.
Share links to related stories or topics. If you’re quoting from another source, link back to it, buddy. If there’s a YouTube video about what you’re talking about, embed it on your blog. A picture tells a thousand words to go along with your 350 words. Give a call to action, if there is one, and tell your readers how to take the next step. You could blog about how you hate sticking to a diet, and then share links to five other sites’ tips for how to stick to a diet.
5. Be interesting.
If you don’t like to write, that’s fine. Get a tumblr and share your favorite pictures. Don’t just re-post or regurgitate crap that’s already out there, though. Add your own $.02 and react to what you’re posting. For instance, if you were blogging about rising gas prices, you could include a story about how you once took a road trip through seven states and how amazing it was to see different gas prices throughout your adventures. If you have a sense of humor, use it. If you’re angry, show it. (Don’t use all caps, though.) A simpler way of looking at it: if you’re bored writing it, then they’ll be bored reading it.