Butterfinger Peanut Butter Cups: The next great food invention is coming

Butterfinger Peanut Butter Cups

Butterfinger Peanut Butter Cups are coming in February 2014.

Look out, Reese’s.

NestlĂ© is launching Butterfinger Peanut Butter Cups — yes, a mashup of PB cups and Butterfingers — in February 2014. And since teasers for Super Bowl commercials is now a thing, the candy company released a promo video for the delicious-sounding food invention.

A married couple — Peanut Butter and his wife, Chocolate — are in #CupTherapy (brilliant hashtag) to talk about their differences and relationship troubles. Cheese & crackers and fish & chips are having similar issues, but “Nut Butt” and “Choco” may have found a solution to spice things up: Butterfinger Peanut Butter Cups.

According to The Associated Press, it’s Butterfinger’s first new product in more than five years and they’re boldly launching it with a full-length ad during Super Bowl XLVIII on Sunday, Feb. 2nd. More than 100 million people will be watching the big football game on Fox, so the brand is taking a chance by foregoing the celebrity endorsement schtick (sorry, Bart Simpson) that many others are planning on: Ben Kingsley for Jaguar’s F-Type coupe, Scarlett Johansson for SodaStream soda pop, Stephen Colbert for Wonderful Pistachios, and “Seinfeld” stars Jerry Seinfeld and Jason Alexander for some mystery ad campaign.

It’s also Nestle’s first time buying airtime on Super Bowl, famously the most expensive show for advertisers hoping to cash in on the biggest audience of the year. This year, a 30-second spot reportedly costs $4 million, plus whatever price production, marketing and actors (or famous spokespeople) sets them back. It’s a big gamble, but I think Nestle has a shot at making theirs pay off.

Of course, until we actually taste the Butterfinger Peanut Butter Cups, it’s unclear whether it can ever usurp Reese’s Peanut Butter Cups as the greatest Halloween candy of all time. But as someone who loves sweet treats and crazy food mashups, I’m game. I’ve tried pumpkin pie Pop-Tarts (meh), candy-corn flavored M&Ms (tasty), gingerbread Twix (interesting) and candy apple Milky Way bars (yum!) in the past few years, and I’ll definitely give Butterfinger PB Cups a shot. How ’bout you?

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How to make homemade Chocolate Pizza – yum!

Chocolate Pizza

Homemade chocolate pizza! Delicious!

Let me preface this by saying that I have no skills in the culinary arts — my breakfast specialty is Pop Tarts, and the few times I do use an oven it’s to cook french fries or a frozen pizza. So when I told @itfeltfar about Chocolate Pizza Co., a Central New York confectionery store that makes chocolate treats in the shape of pizzas (and “peanut butter wings”), I thought of it as a delicious food experience she should try. But she wanted to try and make a chocolate pizza on her own — using no recipes or Internet tips or baking guidelines. She brought over supplies yesterday and we made our first homemade chocolate pizza. I’m pleased to say it was a masterpiece. Here’s how we did it…

What you need:
– Bag of Nestle chocolate chips
– Double-boiler (or put a metal mixing bowl/pot on top of a pot of boiling water)
– Spoon (or something to spread/smooth chocolate with)
– Round pan
– Toppings of your choice (i.e. white chocolate chips, peanut butter cups, M&Ms)

How to make chocolate pizza:
1. Set up a double-boiler, since chocolate will burn otherwise. If you don’t have one, you can MacGyver one by putting a metal bowl (or smaller pot) on top of a pot with boiling water in it.
2. Pour the bag of Nestle chocolate chips into the top bowl/pot. Let it melt the chocolate chips into a creamy liquid, occasionally stirring.
3. Spray a round pan with PAM Cooking Spray. We used a 9″ pan.
4. Pour the chocolate into the round pan. Smooth it into a round circle using a spoon or anything similar.
5. Add any toppings you want — we used white chocolate chips, cinnamon chips, and mini Reese’s Peanut Butter Cups.
6. Let it cool in the fridge for 30 minutes.
7. Remove the chocolate pizza from the pan using a fork or spatula onto a plate or serving tray. Cut the pizza into slices — at 30 minutes in the fridge, it’s cooled/solidified enough to be a “pizza” but not so solid it’s difficult to cut. A knife or a pizza cutter will work.
8. Place back in fridge for 30 minutes.
9. Then serve. And enjoy.

It came out DELICIOUS. We want to experiment with brownie or cookie crusts soon, but next we’re going to attempt to make stuffed crust chocolate pizza… YUM!